SOCIAL MEDIA MARKETING

Twitter, FourSquare and Facebook have become the foremost tools for creating communication and relation between people from all walks of life.  If used effectively and sensibly, social media marketing can bring exposure and growth to your food cart business.

Selling food items on food carts is a business where customers can come on very short notice. That is why informing and educating them in advance can make a difference to the existence and growth of your business. Through social media, you can show people your mobile food cart business locations, menus, photos of carts and foods and build a community.

The social media can help you know people’s taste, interest, liking, disliking and preference through regular and consistent dialogue. By going to any popular social media sites and creating an account, you can connect yourself with thousands of your targeted customers.

To inform and educate people about your food cart business, you needn’t develop lengthy and boring content. With social media sites, every food cart owner can add more customers to his/her existing customer list.

Grow your social media following

Of course simply telling you to grow your social media following is oversimplifying. Obviously you need a followers to be able to market your food business. In fact, the more you have the better as only some of them will see your message on any particular day.

How do you grow it so that you can market to your customers? First, create a profile of your food cart business and add photos of your food items and food carts. It's important to post content that will appeal to your followers and encourage them to like and share the content with others.

Once you create your food cart social media profile, invite your friends to like your page. Your friends will be happy to show their support by following your business. Their support will help you to get the ball rolling and attract a greater following, so don't forget to invite them!

Don't just use social media to market your food cart business

Good quality pictures of your food will go a long way. Social media users love sharing pictures of food. Make sure to include your social media profile in the description. Add a few relevant hashtags that users might search for. Finally include a way to find your cart, such as an intersection, parking lot or park.

Of course the purpose of establishing a presence on social media is to get more traffic to your food cart. However users get tired of marketing messages. It is best to find other content that may appeal to your followers so that they are more likely to share it. This gives your business free exposure.

Users love to share content they find funny or makes them feel good about themselves. It is a good idea to include many "meme" posts, images that have short quotes or feel good, inspirational photos. In keeping with your theme, make sure that the memes, inspirational quotes and funny pictures you post are about food. More to the point, it would be a good idea to ensure that they are relevant to your food cart business.

When you create quality social media content, make sure to share it on your personal social media profile. Sharing the content on your profile increases the likelihood that your friends will share it with their friends and so on. If any of them interact with your content, you can then invite them to like your page too.

Persistence is key when using social media marketing for your food cart business.

Marketing on social media can be a slow process, but it's worth it. When done right, it can increase your exposure significantly. The more exposure you have, the greater the chances that your business brand will grow stronger and food sales will increase.

With this in mind, it is unlikely that this will all happen overnight. As with anything in business, it takes time. It is important to be persistent and not give up. Post regularly, even once a day if you have the time. Most importantly, be consistent with your marketing. Don't give up. Your persistence will pay off and before you know it, you could be coming to us looking for another food cart to add in order to service a booming food business.

All of this said, we at Cart-King would be remiss if we didn't ask you to follow us on social media. Join us on Facebook today.