HOW TO INCREASE FOOD CART SALES: LOOKS MATTER!

How to generate more sales and increase revenue with a food cart

When you’re using a cart to sell street food, it’s important to think not only of the functionality, but also the design of the food cart. You could be selling the best, most delicious fare. However, potential customers may not know that.

To increase food cart sales, great looks and functionality are equally important and your customers are paying attention.

Increase sales with food cart curb appeal

We can probably all agree that curb appeal influences customer decisions. Customers usually choose what food to eat, and where, based upon emotions and habits. To appeal to those customers and increase food cart sales, a striking design, the use of colours and making use of certain elements draws more people to your cart.

Some food carts like the use of blue as it is a conservative colour that promotes trust in their products. Blue is popular amongst both male and female consumers. Blue provides a sense of reliability and peace. Using blue on your cart tells your customers they can trust you and your food.

Orange and yellow are also popular in the food business. Both colours really stand out in a crowd and scream “fun!” At the same time yellow creates a sense of urgency which draws impulsive buyers to your cart and boosts sales.

The other consideration is the style and condition of the cart. You don’t want it to look dull, dreary or old. It’s best to use a timeless design. Trends come and go. If your cart looks old and out of date, it can give your customer the impression that they can’t trust the quality of your food offerings.

When they’re hungry, you want them choosing your business, even if at first they don’t know why.

Food cart design examples

Appeal to the impulse food buyer with colour

Build trust in your food business with colour and design

The functionality of the food cart

Food quality and safety is as important as the food itself when it comes to food cart sales. Customers want to feel that they can trust the quality of the food you sell. Clean, food-safe areas are part of the core functionality of the food cart, but they also tell your customers that you care about your concessions and their well-being.

Well-placed shelving to display your donuts, tacos, sandwiches, or any other tasty delights lets your customer see at glance what you have to offer. Well displayed food items are a delight to the senses and are sure get those appetites going.

The use of a portable sink promotes the idea of cleanliness. If you’re operating a food business, utensils, surfaces and hands come into contact with the food. With a sink at the ready, your customers know that you have the ability to keep these things clean and food-safe at all times.

Finally, a cart in good condition that doesn’t look old and tired is more attractive to a consumer than one that does. Unless they are already familiar with the food offerings, they are more likely to choose the food cart with a timeless design, attractive colours and graphics that stand out.

Cart-King can help!

There are a lot of food carts for sale on the market. Choosing the one with the right functionality and design is key to your business’ success. If your food cart stands out in a crowd and sends the right message, you can increase your food cart sales. You can run a highly profitable food business with confidence.

At Cart-King Intl Carts and Kiosks we are here to help. We can assist you with finding the food cart that is right for your business model. We can also help you create a graphic design that tells your customers you are the food business of choice. Contact Cart King today to learn more.