WHAT ARE RETAIL MERCHANDISING UNITS?

When you first start researching business involving carts, kiosks and mobile product displays you will start to hear the term RMU, but what is an RMU? The term RMU is actually an acronym and stands for Retail Merchandising Unit, and the question I often am asked, “what are retail merchandising units?” After doing a couple of Google searches I have found that there is not real definition online, only sales sites which do little to explain the term. So here it goes…

What are Retail Merchandising Units (RMU's)

A Retail Merchandising Unit refers to a promotional and/or product display that often times has the ability to be moved and/or reconfigured based on the display needs. These units are almost always freestanding and considered movable unless connected or built into freestanding kiosk, you will often see these in the center of malls and plazas. In the industry we like to call them “customer intercept points." The great thing about RMU’s is that can serve as a satellite location for typical brick and mortar store front or server as a completely separate business with low overhead costs for rent and maintenance.

One of the reasons RMU’s have risen in popularity over the last decade is their ability to be placed in high traffic locations and reach an audience that a typical store cannot. Instead trying to bring customers to the store, you can now bring the store to the customer. Combine this along with their easily customized designs you can place an RMU almost anywhere your potential customer will be.